A Tea Lounge based on the 'selling-cheap-and-quality' concept.

When a business offers products at lower prices, it becomes an attractive destination for budget-conscious consumers. This increase in customer traffic can create a lively atmosphere, where the buzz of conversation and laughter fills the air as families, students, and friends gather to enjoy affordable treats.

With lower prices, a business can quickly penetrate the market, making its products accessible to a broader audience. As customers enjoy the benefits of affordable pricing, they often develop a sense of loyalty. This loyalty is cultivated through trust and satisfaction, leading to repeat business and word-of-mouth referrals that further enhance the store’s reputation.

Selling products cheaply can lead to a high volume of sales, where the sheer number of transactions compensates for lower profit margins. Selling products at lower prices can foster a sense of community and social responsibility. Customers appreciate, leading to increased foot traffic and a loyal customer base that feels good about supporting a socially conscious business.

Affordable pricing can lead to positive word-of-mouth and online reviews. As these reviews spread, more people are encouraged to visit, creating a cycle of positive reinforcement that enhances the business's reputation and attracts even more visitors.

By fostering a welcoming atmosphere and building strong relationships with customers, businesses can thrive in the marketplace while making their offerings accessible to all.

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Costin & Castille Lounge.

www.costincastille.com


S®Afterhours enterprise is an all-creative and living concept that experiments with eclectic, life works, and ideas.

About the Studio

S®Afterhours started in Maidstone, Kent, England, in 2008 and in Nouvelle-Aquitaine, France, in 2015, with start-up ideas, concepts, experiments, and designs. The studio has experimental works, art, capsule designs, one-off pieces, and new start-up labels.

Behind the works are the founder, Tony Costin, a designer, artist, and maker with a passion for design, business, manufacturing, branding and Intellectual Property, along with his partner and wife, Judi Castille, a tax and management accountant sharing the same love for business bringing her old passion for traditional, whimsical illustration and writing and most recently AI-assisted experimentation.

They are directly involved in the entire process, from conceptualisation to production and finishing products.

Founder. Creative Director.